Metaverse – The Future of Digital Marketing
“Metaverse” the word that is taking the world by storm in the 21 st century. The term Metaverse has become a incredibly popular during the pandemic, specially after Mark Zuckerberg changed his company "Facebook’s" name to “Meta”. Everybody has been talking about this phenomenal technology and tech giants and top investors from all around the world like Microsoft, Mark Cuban, Google, Apple etc. are pumping in millions of dollars to make this technology a mass adoption for everybody on the globe. Experts envision this technology to be the evolution of internet. Gartner predicts that by 2026, 25% of people will use the Metaverse for at least 1 hour everyday and that by 2026, 30% of businesses will have Metaverse compliant products and services. this means that with the volution of internet, the world will also witness one of the biggest evolution in the marketing landscape. We have all seen the transition from physical marketing techniques to digital marketing techniques, an...