How to Succeed in Instagram Marketing This Year? Instagram is among the fastest-growing and most effective platforms you can leverage to build and grow your brand. It has high engagement rates, which gives you a clear picture of your success in the channel. Instagram marketing improves content marketing, provides better audience insights, increases brand awareness, promotes the low-cost lead generation, and boosts web traffic and SEO rankings. While Instagram is an effective marketing platform, it can be challenging, especially the Instagram algorithm . However, the right strategies can help you make the most of your marketing efforts. Here’s how to succeed in Instagram marketing this year; 1. Consider prospecting for leads Statistics indicate that America has 170 million users accessing Instagram monthly, with 17% of the monthly active Instagram accounts (1 billion) being in the United States. This makes it a successful platform for finding prospective leads. To...