The marketing agency guide to call tracking In order to run a successful and efficient marketing agency, you need the right tools to help you elevate the services you offer your clients. The solution: call tracking. In this article, you’ll find a marketer’s guide to call tracking, including what the software is and why it’s the marketing tool your agency needs to incorporate. What is call tracking software? Call tracking software is an analytics tool that’s designed to optimize calls and cusomter interaction. If you want to improve how your agency monitors, evaluates, and directs marketing performance for your clients, there’s no tool more superior. Not only does call tracking enable you to track the customer phone calls made to your clients, but it can also help dissect useful data from each call. This includes things such as – the day and times that calls come in, so that campaigns can be scheduled more effectively, the caller’s geographic location, whether calls ar...