5 top tips for marketers when using call tracking software Call tracking is undeniably a great software for marketers everywhere who want to boost the number of leads and sales generated by their business. That being said, incorporating call tracking software into your business is only the first step. If you want to optimize how the software is used, there are many steps you can take to increase its effectiveness. Read on to learn five top tips for using call tracking software as a marketer; 1. Choose the right call tracking software provider One of most important tips for using call tracking software is to ensure you choose the right provider. This is essential for how effectively you increase leads and sales for your business. When choosing a platform, it’s key to have a provider that uses a wide variety of detailed metrics to analyse customer engagement across your business. This should include things such as: The marketing sources which generated callers – The cal...